First10 was Australia’s premier Careers & Education program for Secondary School Career Advisors, as it helped students make better and more educated decisions about their future career and education options. Their site was outdated, difficult to use, and not compatible with mobile devices. It didn't accurately reflects First10’s leading position in the marketplace, and required a total rebuild with a focus on company profiles.
The brand has just gone through a complete re-brand including name to Explore Careers, and needed a new mobile first website that would highlight the refreshed and engaging company profiles.
With a strong focus on usability and improved navigation, as well as a clean and uplifting visual rebrand, we were able to design a much more simple and faster mobile first website, with an engaging content that inspired users to learn more about the companies featured on the site. See the site
Product Strategy, Design and branding
My name is Bruno Silva
, and I’m a designer from Rio de Janeiro. Since early 2016 I have been working as a senior UX/UI designer at Westcon
, where I am responsible for the design of their digital products which are being deployed all over Latin America and the US.
For the past 14 years, I've worked at studios, agencies, startups, and multinational corporations. I have a strong experience working holistically from UX/UI design to visual and creative direction, designing interfaces for large-scale web projects, intranets, and apps. To me, design is solving problems, and in my experience, a good result can't be achieved without first understanding the problem and then exhaustively exploring and iterating on design solutions. I am a firm believer in collaborative work between the design team and the client and think that the best work comes from being able to prototype and test ideas from day one.
I am fortunate to have started working in the digital industry in 2002 when I was still in design school. Since then I helped agencies in Rio, the US, Canada, Dubai, and Australia, designing projects for global clients - Coca-Cola, Procter & Gamble and Hilton Hotels - as well as Brazilian brands - Oi (largest telecom company in Brazil), Ipiranga ( second-largest Brazilian fuel distribution company), Aliansce (largest developer of shopping malls in Brazil) and Globo.com (largest media group of Latin America).