Salesian College Chadstone is a Catholic Secondary School for boys, founded in 1957. The School needed a new responsive website with a new digital branding that would be implemented on other mediums. The new site would predominantly be a communication tool for prospective parents and students.
The primary desired user action had to be the Book a tour. The other main objectives were to build the Salesian brand and differentiate the College from its competitors. Improve Salesian’s interaction with audiences, via clear navigation pathways and quality content maintain and increase enrolments, via online application functionality and search engine optimisation.
A new and fresh digital branding was created for the College to best reflect the new positioning of the brand. Based on a consistent modular design system we could build components blocks that generated several templates throughout the site.
Product Strategy and Design
My name is Bruno Silva
, and I’m a designer from Rio de Janeiro. Since early 2016 I have been working as a senior UX/UI designer at Westcon
, where I am responsible for the design of their digital products which are being deployed all over Latin America and the US.
For the past 14 years, I've worked at studios, agencies, startups, and multinational corporations. I have a strong experience working holistically from UX/UI design to visual and creative direction, designing interfaces for large-scale web projects, intranets, and apps. To me, design is solving problems, and in my experience, a good result can't be achieved without first understanding the problem and then exhaustively exploring and iterating on design solutions. I am a firm believer in collaborative work between the design team and the client and think that the best work comes from being able to prototype and test ideas from day one.
I am fortunate to have started working in the digital industry in 2002 when I was still in design school. Since then I helped agencies in Rio, the US, Canada, Dubai, and Australia, designing projects for global clients - Coca-Cola, Procter & Gamble and Hilton Hotels - as well as Brazilian brands - Oi (largest telecom company in Brazil), Ipiranga ( second-largest Brazilian fuel distribution company), Aliansce (largest developer of shopping malls in Brazil) and Globo.com (largest media group of Latin America).