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The Gerald Hotel

Project brief

The Gerald Hotel is to be a 4.5-star boutique hotel situated in Geraldton, Western Australia, 4.5 hours north of Perth, it will be the only high-rise in town. The website should promote the beautiful town with kite-surfing and fishing etc, and the hotel is considered another of Geraldton's special attractions.

Project goals

A story needed to be told that would intrigue the viewer and excite the potential guest about exploring the destination. In other words, the website needed more than just a pretty face; it needed the brand's personality. The new responsive website explores the gorgeous local imagery while providing a great user experience from desktop to mobile devices. See the site


Ignite Online

Product Strategy, Design and Digital branding

Selected works

International Grammar SchoolSalesian CollegeThe Gerald HotelExplore CareersBeeHiveMusicHealthy EatingMetro Rio

About me

My name is Bruno Silva, and I’m a designer from Rio de Janeiro. Since early 2016 I have been working as a senior UX/UI designer at Westcon, where I am responsible for the design of their digital products which are being deployed all over Latin America and the US.

For the past 14 years, I've worked at studios, agencies, startups, and multinational corporations. I have a strong experience working holistically from UX/UI design to visual and creative direction, designing interfaces for large-scale web projects, intranets, and apps. To me, design is solving problems, and in my experience, a good result can't be achieved without first understanding the problem and then exhaustively exploring and iterating on design solutions. I am a firm believer in collaborative work between the design team and the client and think that the best work comes from being able to prototype and test ideas from day one.

I am fortunate to have started working in the digital industry in 2002 when I was still in design school. Since then I helped agencies in Rio, the US, Canada, Dubai, and Australia, designing projects for global clients - Coca-Cola, Procter & Gamble and Hilton Hotels - as well as Brazilian brands - Oi (largest telecom company in Brazil), Ipiranga ( second-largest Brazilian fuel distribution company), Aliansce (largest developer of shopping malls in Brazil) and Globo.com (largest media group of Latin America).

Let's connect

Get in touch with me if you want to talk about new projects and opportunities.