Wellfield Technologies Inc is B2B fintech company that builds blockchain consumer products and financial services. They help businesses invest and grow their money with cryptocurrency and use alternative wealth building strategies. They are also a public company on the Toronto Stock Exchange (TSX). The logo and brand needed to feel relevant in the financial / tech space but not too flashy as most cryptocurrency companies tend to feel which could decrease trust with their target audiences.

A brand redesign pitch for one of USA’s best selling online CBD products that use science-based, tested formulations to produce quality CBD supplements. The goal of the rebrand was to make nuleaf look more prestigious given the quality of their products and price point and audience that values science.

A direct to consumer online plant store in Canada. They source and grow the most sought out tropical plants from around the world and focus on selling their plants to first time plant buyers and enthusiasts. The expanding market of plants was created from COVID-19 due to more people wanting to care for and decorate their spaces with plants. The brand needed to ideas of being a lifestyle home decor brand but still feel relevant as plant business.

A brand design pitch for an artist management company from Rio de Janeiro. The goal of the brand was to visually reflect the kind of artists they represent that are mainly from fashion and music related industry. The custom typeface was modified to achieve a bold and symbol like effect and the supporting typeface and colours set the overall tone of the verbal and visual communication.