Based on an impactful visual direction taking cues from elements of basketball aesthetics and the NBA visual language, my role on this project was to develop a design system based on a series of modular, flexible, and editable components that would allow the NBA marketing team to easily create digital marketing campaigns.
With this foundation in place, phase one of the website was designed and built, integrating and adapting third-party tools and technologies to ensure a streamlined booking experience for guests.
