The new website needed to be clean, modern, and user-friendly; focusing on increasing leads and revenue for the business. The goal was to have prospective buyers and sellers leave the site with a clear sense of the Phinney values and services offered and to be drawn in by the honest, and down-to-earth, tone of voice, as well as the overall feeling of luxury and experience. The goals and objectives for this project were:

Lead Generation - Prospective clients taking the first step and getting in touch via phone, email, or live chat.

Design & Communication - Rebrand as more sophisticated & high-end, while also retaining a sense of inclusiveness. Inform clients of the Phinney real estate legacy & success story. Simplify the website so it is clear and easily navigated by all users

Retention - Newsletter signups and social media followers