Newton - creating a bold and impactful visual identity for Canada's low cost crypto trading platform.
Newton is a Canadian crypto currency trading platform, I joined the design team to primarily help them build their new visual identity. Newton was already very design oriented and had a goal to create a specific visual communication that would differentiate them from the market.
The goal was to create and develop a new visual identity rooted on futuristic and bold aesthetics that not only represented the cryptocurrency environment but also spoke to the young demographic of users.
My role on this project was to not only work on the art direction and visual design, but also to design interfaces for the new Canadian website.
Company - Newton
Art direction
Interface design
Visual design